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Alamofire leverages social media by creating and distributing virtual goods in remarkable and innovative ways. It is the creator of the location-based social network Gowalla, where users merge real-world and on-line experiences by communicating with friends about their environments, learn about new locations, and share virtual goods. Over 65,000 real-world locations in over 4,000 cities were shared via Gowalla through the web, on Facebook, and through Twitter in the first two months following launch in September 2009. Alamofire is also the creator of the cult-hit card-trading game PackRat, a pioneering social game that boasts the one of the most active player communities on Facebook.
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