Founded in 2011, Backplane unites people around interests, affinities and movements. The first Backplane community, Lady Gaga’s #LittleMonsters launched publicly on July 7th, 2012. Additional Backplane communities will launch throughout the year.

Backplane is creating a new type of social corridor. Backplane believes social media consumers are seeking new and more meaningful ways to connect and engage with each other. Backplane fills a gap in the current social spectrum by empowering conversation and sharing that is effortless but not automatic. With the inherent benefit of seeding the community with the social network effects of Lady Gaga’s #LittleMonsters, Backplane is positioned for rapid scale.